Show Up on the Map. Get the Call.
Your Google Business Profile is the first thing people see when they search for a tradesperson near them. If yours isn't set up properly, you're invisible. We'll get it sorted.
What We Actually Do With Your Profile
We don't just claim your listing and call it a day. We set it up properly from scratch, or take what you've already got and rebuild it the right way. Every field filled in, every category researched, every service listed.
Full GBP Setup From Scratch
If you haven't claimed your profile yet, or you tried to set one up and gave up halfway through, we'll handle the entire thing. Verification, setup, the lot.
Primary & Secondary Category Optimisation
Your primary category is the single biggest ranking factor. Most tradespeople pick the wrong one, or only use one or two secondaries when they should have four or five. We research what your competitors are using and get yours right.
Service Listing (30+ Specific Services)
Every service you don't list is a search where your competitors show up instead. We'll list 30 or more specific services so Google knows exactly what you do.
Business Description Writing
A proper description that tells Google and your customers what you do, where you do it, and why you're the right choice. Written with the right keywords, without sounding like a robot wrote it.
Photo Uploads & Management
Profiles with photos get significantly more clicks. We'll help you get quality images of your work, your team, and your vehicles uploaded and organised properly.
Opening Hours & Attributes
Every empty field is a missed signal to Google. We fill in your hours, special hours, service area, business attributes, and every other field Google gives you.
Review Strategy Guidance
Reviews are the most powerful trust signal for local search. We'll show you how to ask for them, when to ask, and how to respond in a way that helps your ranking and reputation.
Most Tradespeople Get This Wrong
We've seen hundreds of trade profiles. These are the mistakes that come up again and again.
Wrong Primary Category
Picking "Construction Company" when you're actually a "Plasterer" means you're competing against the wrong businesses and showing up for the wrong searches entirely.
Only 1-2 Secondary Categories
Google gives you up to ten. Your competitors who use four or five are showing up in more searches than you. Most profiles only use one or two.
Missing Services
A profile with 3 services versus one with 30+ is not a fair fight. Every service you leave off is a customer going to someone else.
No Photos
Google says businesses with photos get 42% more requests for directions and 35% more website clicks. A profile with zero photos looks abandoned.
Inconsistent NAP
Your name, address, and phone number don't match between your website, your GBP, and your directory listings. Google sees that as three different businesses instead of one.
How Your Profile Connects to Your Website
Google constantly checks whether your profile matches your website. When everything lines up, Google trusts you more and ranks you higher. There are three verification signals. Most businesses only have one. We make sure you have all three.
Schema Markup
Code on your website that tells Google your business name, address, phone number, and services. It has to match your GBP character for character.
Google Maps Embed
An embedded Google Map on your contact page that links your website directly to your GBP listing. Simple, but most skip it.
NAP Consistency
Your name, address, and phone number written exactly the same way across your website, your GBP, and every directory you're listed in.
When we build or optimise a trade website, we handle all three of these automatically. If you've already got a site, we can audit it and fix what's missing. It's one of the reasons we always recommend having your GBP and your website handled together rather than separately.
Serving Tradespeople Across Dorset & the UK
We're based in Bournemouth and work with tradespeople across Poole, Christchurch, and the wider Dorset area. That said, Google Business Profile optimisation works the same whether you're down the road or up in Manchester. We've set up profiles for trades across the country, and everything's done remotely anyway. If you're a tradesperson anywhere in the UK and your GBP isn't pulling its weight, give us a ring on 07488 376 993 and we'll have a look.
Related Services
Not Showing Up on Google Maps? Let's Fix That.
Whether you need a brand new profile or your existing one needs a proper overhaul, we'll get you into the map pack and start getting you calls.
Get in Touch